china tea (hunan) co., ltd., formerly known as hunan tea import & export company, china national produce and animal by-products import and export corporation, which was established in 1950, is one of national leading enterprises for agricultural industrialization and high-tech enterprises in hunan province. it has been rated as china top 100 tea enterprise and top 5 tea processing enterprise in hunan province for many years.
the company has well-known brands for domestic and oversea sales such as china tea •wooden warehouse, monkey king, ship of desert, bailong, and china tea • wuling green. it has developed into a modernized comprehensive tea enterprise integrating tea production and processing, marketing, branding, tea culture spreading, and tea-based tourism, and connecting the upstream and downstream of the tea industry.
the company owns more than 20 tea planting bases including anhua yuntai mountain tea farm, and its own processing plant, anhua first tea factory. with strong technical force and stable production capacity, it has exported its products to russia, the european union, north america, central asia, the middle east, africa and other countries and regions, set up representative offices in russia, mauritania, and algeria, and also established friendly trade relations with more than 100 tea import and export traders. a series of dark tea products of china tea •wooden warehouse, one of the company’s brands for domestic sale, has increased the sales in the domestic market and won awards for years, chinatea-branded dark tea tianjian and dark tea brick respectively won the gold medal and silver medal in the fourth china international tea fair, chinatea-branded qujiang river tea slice and king of fucha respectively won the gold medal and silver medal in the fifth china international tea fair, chinatea-branded black capital brick and black brick won the gold medal and silver medal in the 2009 shanghai tea expo respectively.
the brand monkey king was awarded "china well-known trademark", "chinese famous agricultural product", "hunan famous trademark", and "assured popular tea brand from national three-green project". in order to ensure product quality and meet the requirements of modern food safety and health, the company invested rmb 15 million in introducing the world's advanced fully automatic weighing & packaging equipment from japan and the united states, and also built the vertical closed processing production line with intelligent control, integrating tea blending, impurity removal, weighing, and packaging, so as to ensure product safety and health and provide healthy, natural, and pollution-free pure drink. in addition, the company has also set up china technology & innovation center for flower tea, to inherit the value advantages of monkey king, develop new products and deepen the existing market pattern; expand channels with a new brand image, occupy terminal; and build the first brand of chinese flower tea.
china tea •wooden warehouse has established its dark tea presence in eight major sales regions, including south china, southwest china, east china, central china, north china, northeast china, northwest china, and beijing-tianjin-hebei region and nearly 100 level-1 distributers, with a sales network across china. ship of desert and bailong brand products have been exported to russia, eu, north america, central asia, the middle east, africa and other regions in the world, and are deeply loved by foreign friends.
according to the market and product characteristics, monkey king, founded in 1950, has formed five major regional sales companies in northeast china, north china, northwest china, south china and beijing-tianjin region, providing the pathway for brand management. the marketing combination were developed of wholesale, distribution, direct sales and exclusive sales, and almost 1,000 level-1 dealers have been established, forming a three-dimensional marketing network across the provinces, cities, counties, towns of china. in the field of packaged tea, monkey king flower tea products have reached a market share of more than 15%, far ahead and ranking the first in china.
china tea (hunan) co., ltd.
floor 9, kaixuan building, no.122 second section of furong middle road, tianxin district, changsha city, hunan province, china